Graff: Crafting Extraordinary Diamonds into Timeless Elegance

Graff is a British luxury jewelry brand that has been crafting extraordinary diamonds into timeless elegance for over six decades. The House of Graff is renowned for its unrivaled expertise in sourcing and cutting the world’s most exceptional diamonds, which are then transformed into exquisite jewelry pieces that are coveted by collectors and connoisseurs alike.

Founded in 1960 by Laurence Graff, the brand has become synonymous with the highest standards of quality, craftsmanship, and innovation. Graff’s jewelry creations are characterized by their timeless elegance, impeccable attention to detail, and exceptional quality, which have earned the brand a loyal following of discerning clients from around the world.

Graff’s collections feature a wide range of jewelry pieces, from classic engagement rings and wedding bands to exquisite high jewelry creations that showcase the brand’s mastery of diamond cutting and setting. Whether it’s a simple pair of diamond stud earrings or a show-stopping necklace adorned with rare colored diamonds, Graff’s jewelry pieces are designed to be treasured for generations to come.

The Heritage of Graff

The Founder: Laurence Graff

Laurence Graff, born in 1938 in London, is the founder and chairman of Graff Diamonds. He started his career as a jeweler’s apprentice at the age of 15. He then went on to work for Schindler, a manufacturer of gold chains, before founding his own company in 1960.

Graff is known for his passion for diamonds and his ability to source some of the rarest and most valuable stones in the world. He has been involved in the acquisition of many famous diamonds, including the Lesotho Promise, a diamond of 603 carats that Graff transformed into a necklace of 63 perfectly cut gems.

Milestones in Graff’s History

Over the years, Graff has achieved many milestones in the world of diamonds and jewelry. Here are a few notable ones:

• In 1974, Graff purchased the Wittelsbach diamond, a rare blue diamond with a history dating back to the 17th century. He later sold it to a private collector for an undisclosed sum.
• In 2008, Graff purchased the Star of Bombay, a 182-carat sapphire, for $2.5 million.
• In 2010, Graff purchased the Delaire Sunrise, a 118.08 carat diamond, for $35.3 million. He later cut the stone into a 102.79 carat flawless diamond and a 7.23 carat pink diamond.
• In 2017, Graff acquired the Meya Prosperity, a rare clear diamond weighing 476 carats, for $16.5 million.

Graff’s dedication to sourcing the finest diamonds and creating exquisite jewelry has earned him a reputation as one of the world’s leading diamond dealers and jewelers.

Artistry and Craftsmanship

Sourcing the Diamonds

Graff is renowned for its commitment to sourcing only the most exceptional diamonds. The brand meticulously selects diamonds for their exceptional quality, rarity, and beauty. By adhering to the highest ethical standards, Graff ensures that each diamond is responsibly sourced, reflecting the brand’s dedication to sustainability and social responsibility.

Design Philosophy

Graff’s design philosophy is rooted in the belief that each diamond is a unique work of art. The brand’s designers draw inspiration from the inherent beauty of the diamonds, creating timeless and elegant pieces that celebrate the natural brilliance of each stone. This approach results in jewelry that exudes sophistication and grace, captivating connoisseurs and enthusiasts alike.

Cutting and Polishing Excellence

At Graff, the cutting and polishing of diamonds are executed with unparalleled precision and expertise. The brand’s master craftsmen employ advanced techniques to enhance the natural brilliance and fire of each diamond, ensuring that every facet reflects light with extraordinary radiance. This meticulous attention to detail is a testament to Graff’s unwavering commitment to excellence in diamond craftsmanship.